|
<< Previous
Caselet 01
Bharathi Heat Exchangers Ltd. is into building quality industrial boilers since
1974. By 1990, it was the second largest boiler manufacturer in India. The
company had 750 employees on rolls.
During the 1980s, the company's profits increased significantly. The success
of the company was attributed to its single product line (boilers) with
standardized design. During this time, the company concentrated on improving
its existing model rather than developing new models or new products. By the
late 1980s, the company gained expertise in manufacturing boilers. The
company was able to build and deliver advanced boilers to its clients within
their budget and on time.
Overwhelmed by their own expertise in building boilers, the company was
extremely complacent and felt that this successful trend would continue...
Caselet 02
Decotiléa French company, produces and markets a variety of tiles made of
wood, ceramic, marble and granite.
|
|
Decotilé has a high quality granite production
facilities at seven quarries located in India. The company exports slabs
of granite of different sizes and shapes (that are used for a variety of
decorative applications) to Europe, Asia and the United States of
America.
In the late 90s, Decotilé's granite product sales increased
dramatically, and the company found it impossible to cater to demand
from its existing seven quarries. In Jan 1999, Decotilé decided to set
up a project to expand its granite production capacity at the existing
quarries. Experts recommended a four fold capacity expansion of the
quarries to cater to market demand... |
Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
|
|
